Amazon is a site that is used by millions of people around the world, and subsequently has sites for the US, Canada, China, Japan, Italy, Germany, France, as well as the UK. This allows for more personalised deals and means the user can shop closer to home and in the currency that they are most familar with.
The design itself is quite simple; black text on a white background for the most part. It's very to the point and simple to use. The information it displays is useful yet doesn't overload you with useless details. Even if you're not a registered user on Amazon it can track your recently viewed items and suggest to you similar products based on the views of other customers.
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